Q2 2024 Theme Parks Apps Performance on Unified Platform in the US

In Q2 of 2024, the Theme Parks category on the unified platform witnessed interesting trends in user engagement and downloads. Data provided by Sensor Tower offers insights into how these applications fared during this period.

Disneyland® Paris saw a steady increase in downloads, starting at 132K in the first week of April and peaking at 227K in the first week of June. Weekly active users also showed a positive trend, growing from 589K to 696K over the same period. Revenue for the app fluctuated, with notable spikes to $41K and $66K in late April and mid-May, respectively.

My Disney Experience maintained a consistent download count, hovering around 150K to 190K throughout the quarter. The app's weekly active users saw modest growth, starting at 228K and ending the quarter with 237K. Revenue experienced significant variation, with weeks ranging from $21K to $573K.

Universal Orlando Resort downloads remained relatively stable, with numbers mostly between 100K and 164K. However, as the app's revenue data was not available, we focus on its weekly active users, which displayed a gradual increase from 398K to 410K by the end of Q2.

Universal Studios Hollywood™ presented a mixed pattern in downloads, ranging from 31K to 96K, with the highest numbers appearing in the weeks of April 22 and June 24. The app's weekly active users started at 202K, dipped mid-quarter, but recovered to end at 147K.

Lastly, SeaWorld experienced variable downloads with two significant peaks of 70K in mid-June and at the end of the quarter. The weekly active users count for SeaWorld showed an impressive jump from 35 to 86 by the quarter's conclusion.

For a deeper dive into these trends and more detailed insights, Sensor Tower's platform offers extensive data and analysis tools for market performance evaluation.